So we own some chickens with good friends of ours and we are having a disagreement over how much a dozen, farm fresh, organic eggs should be priced at. A large grocery chain in the area charges over $4 per dozen, so our friends felt we should charge more, because you’re buying direct from the farmers (us).
I generally feel passionate about most things and as one friend likes to put it, my synapses go in to overdrive on an overabundance of topics. This being a topic: I am in utter disagreement over the egg matter, based on the idea that big businesses and farmer’s market vendors alike are constantly jacking up the price of food. And what’s more, if you don’t spend extra money on chemicals and slap a nice name like ‘organic’ on your food, then you’re justified in raising the price of your product by upwards of 50-100% more than non-organic.
Now, I am a business person and I understand re-cooping (if you will) investment dollars and turning a good profit, but I also like to rest comfortably at night knowing I didn’t take a crap on someone’s hard earned dollar. I want to break-even and provide excellent product or service to someone at a reasonable price so they’ll keep coming back and pass on the news to their friends. Maybe I’m old school. Maybe I was raised in the wrong decade, but I’m so disturbed by this culture of gouging and greed.
Do I sound like a communist daisy picker, because distributing wealth that all might buy farm fresh eggs is not my point? My point is that I don’t want to associate my business practices with excessive profit margins. When 200% would seems an amazing gift, I don’t know if I find it pertinent to then profit 400%. Isn’t that how a lot of businesses have flourished? Start lower, people love it, then you can raise the price over time, because you have a loyal customer base?
With all that said, I’m not going to risk a friendship over such a thing, but I may need to negotiate our household selling price versus their own. Maybe we could create some local market competition and sell more eggs at the lower price! Now there is an idea.
I have a lot of thoughts on big business food. Maybe I should write more about it.